Content Strategy & Information Architecture


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The aim of this project was to provide a holistic technical communication solution for Hotels.com Platform Engineering teams.
This included evaluating the existing documentation state against key strategic objectives, user and stakeholder interests. Defining a desirable end state and creating a path to achieve a successful end-state.
Defining a Content Strategy in harmony with the needs of the audience and designing an extendable Information Architecture were key aspects of this project.
Key Stages:
- Interviewing Platform Leads to define requirements.
- User Research with target audience – primarily Developers and Product teams.
- Conducting a Content Audit.
- Identifying and validating user flows.
- Defining teams in terms of the services they provide (aligning with an ITSM approach)
IA workshop - Running Information Architecture workshops with teams.
- Designing an information architecture from a Top down (Categories and Sub- Categories) and Bottom up (Content Classification and Labelling – Taxonomy).

8. Evaluating documentation system options that met requirements.
9. Proposing a docs-as-code solution and implementing this.
10. Creating wireframes.
Key Outcomes:
- Easy to use templates for content types delivered.
- Jekyll/Github docs-as-code solution implemented.
- Single entry ‘Platform Portal’ with distinctive look and feel delivered.
PROJECT INFO.
- CLIENT: Expedia Group - Hotels.com
- DATE RELEASED: March 2020
- CATEGORIES: Docs Portal, DX, IA,
- TAGS: Developer Experience, Web development, Docs Portal