Content Strategy & Information Architecture

The aim of this project was to provide a holistic technical communication solution for Platform Engineering teams.

This included evaluating the existing documentation state against key strategic objectives, user and stakeholder interests. Defining a desirable end state and creating a path to achieve a successful end-state.

Defining a Content Strategy in harmony with the needs of the audience and designing an extendable Information Architecture were key aspects of this project.

Key Stages:

  1. Interviewing Platform Leads to define requirements.

  2. User Research with target audience – primarily Developers and Product teams.

  3. Conducting a Content Audit.

  4. Identifying and validating user flows.

  5. Defining teams in terms of the services they provide (aligning with an ITSM approach)
    IA workshop
  6. Running Information Architecture workshops with teams.

  7. Designing an information architecture from a Top down (Categories and Sub- Categories) and Bottom up (Content Classification and Labelling – Taxonomy).
Content audit and taxonomy

8. Evaluating documentation system options that met requirements.

9. Proposing a docs-as-code solution and implementing this. 

10. Creating wireframes.

Key Outcomes:

  • Easy to use templates for content types delivered.
  • Jekyll/Github docs-as-code solution implemented.
  • Single entry ‘Platform Portal’  with distinctive look and feel delivered.


  • CLIENT: Expedia Group -
  • DATE RELEASED: March 2020
  • CATEGORIES: Docs Portal, DX, IA,
  • TAGS: Developer Experience, Web development, Docs Portal
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